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Cabela’s was born at a kitchen table in 1961 when Dick Cabela began shipping fish flies from their home in Chappell, Nebraska with his wife Mary. Classified ads in newspapers and national outdoor magazines led to a thriving direct mail business, then Dick convinced his younger brother Jim to join the new company, which he did in 1963. Cabela’s grew and built on its foundation as a catalog business, producing nearly 50 catalogs annually and shipping affordable, high-quality outdoor equipment to all 50 states and 125 countries. Cabela’s retail division quickly flourished. Locations in the U.S. and Canada offer outdoor enthusiasts and their families a truly unique shopping experience.
Bass Pro Shops was founded in 1972 by Johnny Morris, an avid young angler who began selling fishing tackle in his father’s liquor store in Springfield, Missouri. In 2017, Cabela partnered with Bass Pro Shops to become North America’s leading outdoor and conservation company, leveraging our combined buying power to deliver better value to consumers. Today, we leverage our shared values to provide our customers with memorable retail experiences, unsurpassed equipment manufacturing, world-class vacation destinations, and outstanding customer service.
Today, Bass Pro Shops and Cabela’s welcome more than 200 million visitors per year to their 200 retail and marine center locations, win awards for innovative retail stores, are recognized as one of America’s best employers, and are among the most respected retailers in North America. Under the visionary leadership of renowned conservationist Johnny Morris, we are more committed than ever to advancing conservation, celebrating our cherished outdoor traditions, and inspiring everyone to enjoy love, and preserve nature.